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Dr. Admire Mare

Associate Professor and Deputy Head, Department of Communication at the Namibia University of Science & Technology

These platform companies have complicated the political landscape but they have also made it very easy for politicians to be able to predict what is likely to happen and be able to come with circumventing strategies to deal with those kind of possibilities.

Admire Mare is an Associate Professor and Deputy Head in the Department of Communication at the Namibia University of Science and Technology, Windhoek, Namibia. He is also a Senior Research Associate at the University of Johannesburg’s Faculty of Humanities. 

His research interests include analyzing the complex intersection between technology and society, digital journalism, social media and politics, media and democracy, media and conflict and the role of artificial intelligence in newsrooms. He currently leads the international research project ‘Social Media, Misinformation and Elections in Kenya and Zimbabwe’ (SoMeKeZi) funded by the Social Science Research Council (2019-2021). He is also the co-author of Participatory Journalism in Africa Digital News Engagement and User Agency in the South (New York: Routledge, 2021 with Hayes Mawindi Mabweazara). He is also the co-editor of Media, Conflict and Peacebuilding in Africa: Empirical and Conceptual Considerations (London: Routledge, 2021 with Jacinta Maweu). 

@admire2mare

amare@nust.na